Prelude Hospitality through the Ages1 The concept of hospitality is as old as civilization itself. Discuss why service has become such an important facet of the hospitality industry.Describe the characteristics of the hospitality industry.Introducing Hospitality Objectives After reading and studying this chapter, you should be able to: Copyright © 2013 by Pearson Education, Inc.
Walkerįrom Chapter 1 of Introduction to Hospitality Management, Fourth Edition. Meetings, Conventions, and Expositions John R. Recreation, Attractions, and Clubs John R. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners.īritish Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Printed in the United States of Americaġ. All trademarks used herein are the property of their respective owners. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: © Pearson Education Limited 2014 All rights reserved. Introduction to Hospitality Management John R.
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